how to use google analytics

Posted by & filed under New Year, New Blog, Series.

**Welcome to NYNB Part Deuce for May! In case you missed it, we’ve been chatting analytics, because it’s basically the bane of all of our blogging existences. Overdramatic? Taylor and I think not. But today, we’re thrilled to welcome the ridiculously cool blonde bombshell Helene from the kickass blog, Helene in Between. Maybe you’ve heard of her? She’s currently in the running for Best Blogger in Dallas, so there’s that.

Take it over, Helene!

helene in between

One of the most popular posts on my blog is my post on Google Analytics. Analytics seem like something intangible mountain that we really can’t understand. It’s shrouded in the cloud of misinterpretation of what you can do with the wealth of information you receive. We know about it, but how can we really utilize it?

how to use google analytics

In case you need a refresher, check out a beginner’s Google Analytics tutorial. But today, let’s put them into practice. A little background: With analytics, you’re able to pinpoint where your pageviews are coming from, look at the direct source of traffic and see where those hits are coming from.

Now that you have all this data, what should you do?

First, take a look at which types of posts are popular. Are you getting more hits on posts about your posts on how to do your hair in a sock bun or a humorous post about your life? You can use this to your advantage and see which posts are most successful for you…and then blog about those more!

See which source is best for your blog. Let’s say your highest form of traffic is Pinterest. Great! Keep it up. I suggest striking while the iron is hot. Repost old blog posts on pinterest or repin imags from the past. You can also see which social media platforms you might need to improve. Do you have a rocking Facebook page, but aren’t getting a lot of engagement? Maybe it’s time to revamp it.

Next, take a look at how people are looking at your blog. Are readers seeing you on mobile or primarily on a computer? If it happens to be mobile, you might want to change up your design to make sure it fits the the platform.

Observe average time on page. This is telling you how long people are staying on your site. You can look at bounce rate to see how many pages people are looking at within your blog. People are just getting on your blog and then peacing-out. Sure, your page views might be good, but people aren’t finding what they want on your site. You might need to reorganize a little! Maybe your posts need to be more clear. Or you should input more SEO for your blog.

This is really just a brief look into what our analytics can tell us. When you pay attention to your analytics you can help increase your blog’s value and help grow your audience overall.

 

**Thanks, Helene! This girl has got it goin’ on, so we strongly suggest heeding her advice. I mean, you don’t get to be the best – literally – without knowing your analytics to a T! 

What have you been doing to better track, monitor, change, and (hopefully) improve your analytics this month?

Let us know in a comment below, and ask a question or two for Helene!

May your weekend be as long as your own beauty story.signature

Dove #BeautyStory campaign for real beauty

Posted by & filed under Health&Beauty.

**Thanks to CVS, Dove, and Global Influence for sponsoring this post. As usual, all opinions and thoughts are entirely my own!

I guess I got it from my mama – and she got it from her nana. “Put a little color on your lips!” My love for bold lipcolors began before I was born, because my mom was always encouraged to wear a nice berry lipstick whenever she visited her grandmother. My mom taught me how to use makeup at a relatively early age, but it was always a fun lip color that we’d be experimenting with – it accentuates your smile! To this day, I literally define my mood by the color I’m wearing on my lips. Lately, Maybelline’s Brazen Berry has been my go-to for a cool grapey vibe, but my current *travel* lip pack includes:

lipsticks

Revlon Balm Stain in Sweetheart Valentine // Maybelline ColorSensational Lipstick in Brazen Berry // Maybelline Baby Lips in Neon Pink // Nyx Butter Gloss in Pop // Fresh sugar in Tulip

 

And my mom also taught me – and continues to teach me – how unaverage I am. How average doesn’t even begin to explain who I am and what I do and how I live. And here’s the kicker: It doesn’t begin to explain you, either.

Now watch this video (which I just so happen to love *so much* that it almost made last month’s link roundup!):

 

Alright, now which door would YOU walk through?

Part of my love of experimenting with makeup is inherited, but I’d be lying if I didn’t say that part of it too comes from insecurities with my skin that I’ve had for a looooooong, long time. I’m yet to have a day where I wake up and feel truly beautiful in my skin. (And I’m speaking, quite literally, about my actual, physical skin.) I’ve struggled with acne for a long time, and that’s something no fun lip color, stick, gloss, stain or goo can fix. I’ve tried dermatologist recommended and prescribed creams and pills. I’ve tried Proactiv+. I’ve tried different routines and drugstore regimens and products out the wazoo. And some of it helps…but only momentarily. I guess there never will be one do-it-all product that forever cures my acne without turning my face in the friggin’ Sahara desert, but I’m learning to be OK with that – it’s now about finding the right products to get through the everyday, products that will just help me work towards someday having my skin get it right, where I can wake up and feel beautiful with zero makeup whatsoever.

Dove is here to help with that.

Now, between Operation Beautiful and the hoards of inspirational jazz that I love bringing to this blog on the reg, I would hope that you all know that when it comes to beauty, makeup isn’t even the half of it. You have to feel  beautiful, and that has gotta be a combination of outer and inner radiance. The way you make others feel – if you make others feel beautiful – is as much a reflection on your own beauty as it is on theirs.

I got really lucky in having family that stresses that message everyday. One family is four generations of Dove, and their sweet tradition as told by their grandfather is ridiculously adorable. (Watch it here!) The grandmother used the Beauty Bar for decades and “passed it down” to her daughters, who did to theirs, and now it’s literally four generations that swears by Dove for their absolutely gorgeous skin. I don’t know about you, but I’d sure like to not get carded when I’m 41…

Dove #BeautyStory campaign for real beauty

And a fun aside…

The other day, I had picked up some French or Italian bar of soap for J since his was done. But then I noticed he wasn’t using it – he had bought another new shiny white bar instead. Because apparently he only uses Dove. #ThingsYouLearnWhileEngaged Since the Dove Beauty Bar is 1/4 moisturizing cream, it doesn’t leave a gross residue on your skin after washing – it literally just soothes, softens, and  moisturizes unlike any other ordinary soap. My fiance knows what’s up – obviously his taste is en pointe.

This is also en pointe: for the rest of the week, from now until Saturday (5/23), you’ll get 50% off any on Dove product when you buy one of equal or lesser value at CVS.

 

dove

But this isn’t meant to be a sales pitch for Dove.

It’s meant to be a sales pitch *for you and *to you.

You are not average. You do not deserve an average life full of average people and average products and things.

You are beautiful. You really are.

Today, tomorrow, and everyday. Have the courage to live out your beautiful life, constantly show love to people and show them they’re beautiful too, and invest in products that help bring out your beauty, both inside and out.

What’s your #BeautyStory? Have you used the Dove Beauty Bar?

Please tell me – what influences your opinion on beautiful? Who first gave you a beauty story, and who inspires you to this day to live and be beautiful, inside and out?

Now excuse me – I’m at a conference with J, and it’s time for this girl to hit the beach!…but it’s sub-70 out, cloudy and the water might literally freeze my buns, so “beach” means “spa.” Ya feel? #happyhumpdaysignature

bachelorette premiere

Posted by & filed under Life.

Yup, that’s right folks. Grab your wine and brace yourself for the inevitable live Twitter commentary hilarity, because tonight marks the premiere of the 11th season of The Bachelorette, where 25 of “America’s most eligible bachelors” vie for the heart of – wait. Oh, that’s right. Tonight also marks the first time that two hearts are to be vied for with extravagant, awkward, and/or blatantly weird limousine entrances to the Bachelor Mansion.

As any lover of the ABC franchises knows, the irreverant, spunky Kaitlyn and beautiful-but-potentially-crazy Britt will be battling it out for the title of The Bachelorette, as the 25 incoming contestants meet the girls briefly and vote for which one is more likely their wife.

Yup.

Here’s all you need to know about tonight (and tomorrow).

bachelorette premiere
  1. It’s a two-night premiere, meaning we’re left tonight with a cliffhanger (naturally), and first things first tomorrow…the actual Bachelorette for the season is announced.
  2. Kaitlyn and Britt will both meet all the men, and the men vote after that first night and first impression on which of the two they’d actually want the chance to “date” for the show. Awk awk awk.
  3. Kaitlyn and Britt did not like each other in the last season of The Bachelor. So there’s that. Nothing like “friendly competition” while trying to impress your potential future husband.

And the men. Anyone who knows me knows I’m a diehard fan of this stupid show, for no really good reasons other than sheer entertainment and Ashley & JP (have you seen their offspring??? Bless.). So, I’m never short of sass-filled quips on the show contestants (like that own time that a “pantsapreneur” was considered an occupation…). Here are my own first impressions of a few of these “eligible bachelors,” based on some snooping around I did on abc.com.

1. Brady

bachelor brady

Fears “explosive diarrhea.” Hopefully that fear comes to realization few and far dates in between. But he’s a singer-songwriter from Nashville with major passion and ambitions, so bets that he’ll serenade the girls??

2. Bradley

bachelor bradly

“Wolf of Wall Street” is his favorite movie, and he wants to play an NFL game in Tom Brady’s shoes and go home to Gisele someday. So in other words, his morals might not be en pointe and he’s likely got deflated balls.

3. Chris

bachelor chris

His biggest date fear is the girl trying to eat his food, so hands down he’s gotta go. #byeboy

4. Corey

bachelor corey

Corey is an investment banker in the Big Apple who calls the Dalai Lama an “enlightened cat.” Britt might not have been up for farm life, but investment banker life?

5. Daniel

bachelor daniel

Daniel is a fashion designer who would trade places with the Prince of Monaco if he could since he’s “a baller,” which means this guy is pretty exotic. I’d pair him with Britt, but he doesn’t like dishonesty or manipulation, so there’s a big fat question mark on that one…

6. Ian

bachelor ian

Dude seems like a winner. He loves girls who hold conversations, thinks marriage is about vulnerability, openness and honesty, admires Richard Branson’s general baddassery. and builds things for a more personal, romantic twist on gifting. He’s an LA boy, so he and Britt probably have a solid shot.

7. JJ

bachelor jj

This guy is probably going to have the *best* stories to tell. This JJ’s occupation is “former investment banker,” meaning he probably made it big and is now just chilling out in Denver with his $$$ and the $20,000 he won betting on college football. That’s probably more lucrative than last season’s “pantsapreneur” JJ, since we’re still trying to figure out if there’s a college major for that.

8. Josh

bachelor josh

A law school graduate turned exotic dancer. I’m guessing he won’t be practicing at least one of the two anytime soon.

9. Joshua

bachelor joshus

This kid’s biggest fear on a date is his mom walking in holding a Kleenex to his nose and ordering him to blow. A+ for creativity. He’s summitted Mount Kiilimanjaro in Africa. A+ for adventure and perseverance. He thinks marriage is finding that one that God has tailor-made just for you, and he’d grab lunch with Tom Hanks to get lessons on humility with success. A+ for life.

10. Kupah

bachelor kupah

The dude quotes marriage as being “FOOOOOOOORRRRRRRREEEEEEEVEEEEEEEER.” Obvs a keeper.

11. Tony

bachelor tony

Occupation: “Healer.” I have a feeling this could go a few ways here…

 

12. Cory

bachelor cory

His biggest date fear is finding out his date’s really a dude. You and me both, bro. He likes when his date isn’t uptight and is just up for anything, so I’m thinking he and Kaitlyn will hit it off well!

13. Shawn E

bachelor shawn e

Undoubtedly, this season’s creepazoid. An “Amateur Sex Coach,” Shawn “will not be a statistic!” and doesn’t know how to properly use commas, as indicated by his Bachelorette Season 11 cast profile on abc.com. He calls himself Superman and says his ideal date involves “embracing and loving until sunrise.” Is that where the coaching comes in or…?

 

Now I can’t play favorites yet, since those in-person first impressions work wonders. But, I’m thinkin’ from this bunch, Joshua and Ian have some major potential. And Shawn E has the potential to be voted First Night Trainwreck.

Who do you think will come out on top tonight? And who will it be…Britt or Kaitlyn?

Be sure to stop by Twitter tonight from 9-11 to chat together live on everything that goes down! Bring your glass and your sass…it’s Bachelorette time.

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