how to do social media every day

Posted by & filed under New Year, New Blog, Series.

how to do social media every day

Welcome to the last New Year, New Blog March installment! We’d like to kick off the program with a snippet on social media from the ever lovely Megan Elliott, our go-to fashionista over at Lush to Blush.

“I think something that is really important in blogging and social media that is often overlooked is engagement. You shouldn’t just post things and forget about them. Engaging with your followers and readers is key. And even engaging with others who you are not already connected with you is very important for growth. Be active on social media and connect with people who share your interests in order to grow your community and readership. Cross promoting between channels is also very helpful!” – Megan, Lush to Blush

But how on earth are you supposed to make time for engaging with people on your seventeen different social media platforms?? You can barely text back mom in a timely manner, let alone balance social media-ing on top of blogging and SoulCycling and working and running (to the fridge) and eating – it’s just too much sometimes. Oh, is that just us?

Let’s break it down, so at least one of the above is less daunting on a daily basis.

How to make social media a part of your everyday life:

  • Know thyself. Know your average day, and know when you’re at your peak creativity levels. I love pinning during my Corporate Ethics class, because my professor thinks its actually Philosophy 101 (sorry, no can do). My Twitter genius is en pointe post-10 pm, so I’m all over Hootsuite for the week then. Go with your own natural flow!
  • If you’re not normally the type to be scrolling through Twitter while you’re in line at Starbucks, plan it out. Take ten minutes while you’re on the bus to work or before you go to bed to check social and engage with other bloggers. Put it on the calendar if you have to!
  • Take notes. Keep ongoing tabs of your best thoughts on your phone or a little notepad in your bag. That way, when genius strikes (like in the shower amiright?), you can jot it down and save it for that just right, optimized time.
  • Have set posting times. Just like you now “know thyself,” you hopefully know your following too, and when you’re getting the most interaction online. If your analytics are telling you that 8 pm CST is peak hour for pinning, go with the flow and post when the people want!
  • If you’re having trouble remembering to post on Insta or elsewhere, try a social media challenge. Oftentimes they’re hosted by other bloggers, and they can really help  to get your creative juices flowing! Social media challenges provide a daily prompt, typically for 30 days, meaning easy inspiration all month long!

Now, it’s time for some real-talk. If you’ve got an eye for this sorta thing, you’ll notice certain bloggers’ social media feeds looking preeeetty uniform – she’ll have white frames around every Insta pic, or her Facebook posts alternate between text with inspirational quotes, shared articles, and OOTD photos. This is branding, and if she’s doing it well, her follow count probably reflects it. But, there’s a fine-ish line between handling your social media platforms all organically (posting just as ideas come to you, etc.) and planning out your content in advance. First, it helps to really determine what type of blogger you are and what your brand really stands for (have you seen January’s NYNB posts?); from there, you’ll be better able to plan out your social media calendar – or post it all as you go. It might sound scary and totally overwhelming – how the HECK do you begin to figure it all out?! – but no worries. We’ve got a printable for that. (And if you like it, there’s more where it came from! Become an NYNB VIP, and you’ll have access to each and every printable from here on out. Boom.)

Social media kinda sorta runs a bit of the world now. While we’re both totally guilty of too much screen time, we can’t stress enough the importance of putting down the tech to do real-life things for yourself and for others. If it helps compartmentalize your brain, set apart “social time” for 2-3 times a day – morning, lunchtime, evening – that you dedicate to checking, updating, and socializing online. But, promise yourself that these are the *only times all day that you’re logged on, that way you’re productive elsewhere the rest of the day!

Aaaaaaaand that’s all, folks – short(ish) and sweet! If you like our printable, there’s more where that came from…just become a VIP! And if you didn’t like it – VIPs are getting mojitos and puppies shipped out soon, so you should still become one. And by mojitos and puppies, we mean other stuff that we can’t say because it’s a VIP secret!

How do you seamlessly incorporate social media into your everyday routine?

Come back tomorrow for one heckuvah beautiful operation, and until then, SMILE and TGIF.

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how to perfect your resume

Posted by & filed under Life.

how to perfect your resume

I don’t think I need to actually explain how important it is to have a bangin’ resumé. It’s like dressing the part for an interview or first date – it’s a no brainer. But not all resumés are created equal. On average, recruiters spend 5-7 seconds (yup, 5-7) skimming your resumé, which you likely hopefully pour hours into perfecting. But no succinct job descriptions or creative personal branding will overpower a poorly structured resume design; an HR rep won’t get past that.

I’ve done quite a few resumé workshops here at Penn, and I’m lucky enough to have some super savvy friends and family members who’ve helped me facelift my own thus far. But a disclaimer: I am by absolutely no means an expert, so pleasepleaseplease leave your own best resumé-crafting tips for me below!

Let’s walk through a basic resumé structure and some ideas for each section.

  1. Above the fold. “Above the fold” is a web-term, boiling down to everything that you first see upon entering a website, before you begin scrolling. So, let’s make “above the fold” of your resumé everything that is seen before Work Experience: your name, all contact info (i.e. address, phone number and email), and education. What’s your goal through their skimming process? To be remembered – and for good reason. Make your name pop front and center, because hey – this page is all about you! I recommend keeping it simple and clear, like this: how to make a great resume
  2. Getting Educated on Education. Start your Education section with your most recent endeavor, whether that’s college or high school, and work your way downwards. I de-clutter by keeping all relevant dates in quick parentheses behind each statement. Add a short bullet after each school listing with a few important points, like your GPA, study abroad experience, and any awards or major accomplishments (like being Valedictorian in high school or receiving a Presidential scholarship).mock resume2
  3. Work Experience. I’ve found it to be helpful structuring this with a similar mindset as Education: dates in parentheses, followed by a quick bullet(s) thereafter. Personally, I like including a little italicized blip to briefly describe the place of work, especially if it’s not as well-known of a company name. Why make your recruiter work more, right?
  4. The bullets. This is the meat of your resume, so make it snappy! I recommend keeping each work experience’s bulleted list of duties and responsibilities anywhere from 3-5 bullets, depending on your length of time there and relevance to the new job that you’re now applying for. Start each bullet with an action verb in the past tense, unless you’re still employed at your most recent place of work. Like Education, start at the top with most recent and work your way downwards through history. Don’t be afraid to leave out a job if it’s ultimately not relevant to your new work aspiration! But be open-minded; flipping burgers might not scream “I’m the next Public Relations superstar!” to an agency, but if you always flipped with a smile and were known for stellar customer service, you could bring that to your PR game!how to make a great resume
  5. Extracurriculars. This only holds true for high schoolers and collegiate, since you won’t have room on your page after a few great job experiences! Include a few key activities that dually showcase your interests and your leadership abilities, with a little description of each club – again! – to keep your recruiter from guessing what the heck “Kite and Key Society” means. (Hint: It’s UPenn’s student-run admissions group – who knew??)
  6. Skills. This is not where you say that you’re proficient in Microsoft Office – that’s not unique nowadays! Try to pinpoint your strongest professional descriptors and order them accordingly. My “Skills” start with “strong written and oral communicator” and progress all the way to “enthusiastic team player.” Remember: if you can’t answer the question, “Tell me about a time you were _____,” don’t put it on the list!

Quick tips for success:

  1. Especially while still in high school/college, keep it to one page (one-sided). Your career hasn’t even officially begun, so don’t overdo it!
  2. Less is more. Resumé-crafting is literally that: a craft. While you want to do a great job conveying your skills, past experience, and abilities, it’s like a first date – you should still leave something to the imagination! Don’t feel the need to tell your whole story through one piece of paper. Instead, be ready to build off of it and nail that interview!
  3. Tell a story. If someone spend ~30-seconds scanning your resume, are they going to look up and have a good sense of who you really are and what you can bring to the table?
  4. Be honest and know your story – inside and out. Hopefully this goes without saying, but don’t lie on your resumé! Especially if you end up in the running for the gig, people will check and double check and triple check your background and references. And, know – and own – your story. Don’t risk embarrassment if anyone calls you up to ask about your most recent job; be ready to build upon your bulleted descriptive list, just like you would in an interview.

What’s your best tip for crafting a killer resumé?

In other news, you have 5 days left to win $$$ to 9th & Elm, 3 days left to win $$$ to Victoria’s Secret, 2 days left to win $$$ to Walmart, and oh yeah - I turned 21. See you on the flip side of my Green Tea Mojito. Meaning Friday. And until then, enjoy my very first Ipsy Unzipping!

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21.

Posted by & filed under Life.

Wow. This is surreal. I’m turning 21 this week. Grant it, I guess a birthday doesn’t exactly make the “surreal” cut since they come around every year, but this one just feels different. I’ve been wrestling with a thousand and one existential thoughts for the past two weeks in preparation for “becoming an adult,” as if some ritual is going to ceremoniously transform me from a quirky, Type A collegiate to a non-hot-mess adult. That ritual is called Sex on the Beach at midnight. But really though – it’s such a strange feeling.

I’m counting down to the big 2-1 with two lists. I’ve narrowed it down to two after the following ran through my brain: Do I make a bucket list? A 25 before 25? A list of places to go or people to see or things to do before I die? Is this too existential? Am I being weird? Alright whatever, I just want pizza. So these felt a bit weird to make. Per usual self, I put way too much pressure on them before coming to realize that it’s okay if I don’t feel like I’ve got it all together yet (will we ever?), and it’s okay if things in life – or bullets on the lists – change or come undone or come together differently than intended or expected as time progresses. So.

21 of the best things from this past year:

  1. J. I’ve gotta kick this list off with him, with as few cheeseballs as possible. You all have seen a slice of our life here and on YouTube, but a few posts can’t even begin to express all of the feels. I’ll leave it at that before I get all teary and weird typing in this accounting class coffeeshop.
  2. For the first time, this year I feel like I’m really truly beginning to believe in myself, take strategic leaps of faith (and not-so-strategic jumps, too), and be willing to stand up for who I am and what I believe in the most vulnerable, l unabashed way.
  3. My friendship with Melanie is on a whole new level. This girl is so inspiring to me for so many reasons, and I couldn’t imagine a life without her. #soulsisterfriends
  4. I’m proud of the 2015 Wharton Women Business Conference, Higher in Heels: Strides to Success. It felt absolutely amazing to have a huge part in throwing the biggest inspiration-fest for undergraduate women in business on campus, and the connections I made throughout are invaluable. wharton women business conference
  5. I went dress shopping with my mom. Like, wedding dress shopping. We bonded so much this day and just had the best time laughing and crying and being best friends. I couldn’t love her more, and I get waaaaaaay emotional about it around my birthday. I say this with tears in my eyes – again – because I’m a friggin’ sap and can’t get through anything without being moved to tears.mother daughter best friends
  6. I’ve refined my career interests, and I’ve nailed down my hypothetical plan for the next five years. I know things will change, and I know plans will go off track, but they’ll come back around and I’ll still be doing what I love – building brand strategies and consulting for small business owners and companies that share my passion for consumer communications.
  7. I got engaged.proposal
  8. Spring break in California with Counterparts. The latest occurrence, but the first time in my three years at Penn and in the group where I’ve really felt like family with this bunch of 15 other goons.
  9. The anxiety that I’ve faced in the past feels like its lessening. Or rather, maybe I just feel better equipped to take it in stride and push forward.
  10. My upcoming summer internship is so exciting to me, and I feel really good about it opening so many doors for learning and growth. I’ll be a brand strategy intern at a Philadelphia agency, and I’m ready to just soak up knowledge sponge-style.
  11. I’m new to YouTube, but boy – it feels like the start of something really special. Fingers crossed…
  12. Taylor and I started this year-long blog project called New Year, New Blog (have you heard of it?), where we’re trying to bring small and big bloggers together to share information and support each other in blossoming; we’ve created quarterly eBooks for each of our VIP NYNB members, and we’re really putting our all into figuring out how to make this an awesome experience for everyone. We’re figuring out how to balance our friendship with our work and how to make everything come together in this crazy thing we’ve envisioned, and it’s such a ride. Shameless plug: become a VIP and join us!New Year New Blog
  13. Last summer I was a marketing intern at Burlington’s headquarters, and it taught me – I’d say above all else – so much about corporate relationships. I’m so grateful to have had the manager I did, because she truly transformed the process for me and taught me about dealing with less-than-stellar coworkers whose agendas are far off yours. She’s also just a cool person. Then there was the fact that I had a commute to NJ every day and learned quite quickly what not to do the first day on the job. But I was also just floored seeing everything I’ve learned and worked on thus far in college really come to life in “the real world.” This internship was equal parts humbling and confidence-building.burlington internship
  14. I feel my faith increasing abundantly, and I just have an unquenchable yearning to feel Christ’s love all around me all the time. It’s a crazy feeling, and I want it to always be there.
  15. What I felt when we got engaged and walked right into a surprise engagement party (which J had planned all along) and so many of our closest friends and family were there beaming – that love and support is what defines #blessed for me. surprise proposal
  16. My skin is on a journey. I started using Proactiv+ about four months ago, and I’m on this continuous adventure to finally feel confident in my skin – it’s coming along!
  17. Some friendships that I’ve been making in blog world are turning into friendship in the real life world. That couldn’t be more exciting, and I’m planning on actually meeting some this year (lookin’ at you, Shane!).
  18. I feel stronger. My bounce back rate is higher. Disappointments don’t keep me down. Getting back on track after something goes off course – it’s getting easier and easier.
  19. You know what else I’m really proud of? Clearing out my closet of things I’ve had since the 8th There are those few outliers from middle school, but I have a vision for my wardrobe and I’m loving its evolution.
  20. This year in particular has been so so special for me vocally. My teacher is absolutely mind-blowingly talented and incredible, and she has brought more out of me than I ever thought possible. The songs in my repertoire now are the songs that four years ago I literally dreamt about being able to sing at all someday. I always wanted a “Broadway belt,” and being able to stand up and perform Don’t Rain on My Parade and everything from Wicked and On my Own from Les Mis – it’s probably one of my proudest accomplishments this year.
  21. This blog. I’ve had a ridiculous amount of ups and downs, but it has taught me beyond much. Through this, I feel myself changing and growing and blossoming, and I’m inspired by the community here everyday. So thank YOU.

 

21 things I’m going to do this year:

  1. Keep up my Spanish and focus on getting as close to fluency as possible.
  2. Actually clear out old makeup and nail polish and my monster of a closet – it’s a seriously scary beast in there.
  3. Cook like a boss. I’m oftentimes intimidated, because my fiancé is a BALLER cook. While I will forever appreciate this and absolutely love it, I still want to be able to whip up amazing dishes for him, too!
  4. Lift regularly. I lift on and off now, but you know what? I’m sick of people saying to me, “Oh, you’re so skinny!” I want people to look at me and say, “Oh, you’re so strong!
  5. Get back into regular cardio. I miss my cross country days, and a good long run now and again never hurt nobody.
  6. Put my all into YouTube. It’s such a BLAST, and it’s the perfect outlet for my theatrical antics. I miss my theatre days, so why not just get on camera and talk about some fun things for the world, right?
  7. Read the Bible. All of it.
  8. Read period, on the somewhat reg. I feel like every year, the number of books on my shelf increases and I still never carve out time to sit down with some tea and a book and just read.
  9. Look into community theater.
  10. Get a job. A full-time, big girl job. Whoa baby.
  11. Grow stronger in prayer.
  12. Keep working on my balancing act in life.
  13. De-clutter across the board.
  14. Play piano regularly. I’ve played for 16 years, and I absolutely do not want to stop or lose everything I worked towards, so I’m going to force myself to get to the keys more!
  15. Pay more attention in class. I blame blogging and food. Whoops.
  16. Put more time for people who truly matter in my life and let go of those who don’t reciprocate love and respect and all that jazz.
  17. Stop being late. Not a second late. If anything, I vow to show up early.
  18. Put less on my calendar. It wasn’t until Skyping with one my best friends that I came to realize how booked we make ourselves. And it’s a bit sad and frustrating and un-fun knowing that my weekends through May are already booked solid! There’s no room for spontaneity or relaxation there.
  19. Speaking of relaxation, I need to actually force myself to chill the heck out and just do nothing every now and then. Sometimes my drive gets the best of me and I forget what it means to just lie down and do nothing but think and reflect.
  20. Eliminate expectations, especially over-expectations of myself. They lead to nothing but disappointment and stress when I inevitably fall short of completely unrealistic goals. This will always be a point for me to work on, but maybe this is my year to finally start getting it right!
  21. Always remember to love myself.

 

Do you have a list of things you’re promising to yourself this year? Or any sort of birthday-related goal list?

Leave a comment below with a link to your own – I’d love to see them! And get 21% off any ad on my sidebar or any consulting service with code BIRTHDAYGIRL.

See you on the hump. I’ll be older and wiser and probably not cooler, but I’ll have a legal drink in hand and it’ll be grand.

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