Welcome to the last New Year, New Blog March installment! We’d like to kick off the program with a snippet on social media from the ever lovely Megan Elliott, our go-to fashionista over at Lush to Blush.
“I think something that is really important in blogging and social media that is often overlooked is engagement. You shouldn’t just post things and forget about them. Engaging with your followers and readers is key. And even engaging with others who you are not already connected with you is very important for growth. Be active on social media and connect with people who share your interests in order to grow your community and readership. Cross promoting between channels is also very helpful!” – Megan, Lush to Blush
But how on earth are you supposed to make time for engaging with people on your seven
teen different social media platforms?? You can barely text back mom in a timely manner, let alone balance social media-ing on top of blogging and SoulCycling and working and running (to the fridge) and eating – it’s just too much sometimes. Oh, is that just us?
Let’s break it down, so at least one of the above is less daunting on a daily basis.
How to make social media a part of your everyday life:
- Know thyself. Know your average day, and know when you’re at your peak creativity levels. I love pinning during my Corporate Ethics class, because my professor thinks its actually Philosophy 101 (sorry, no can do). My Twitter genius is en pointe post-10 pm, so I’m all over Hootsuite for the week then. Go with your own natural flow!
- If you’re not normally the type to be scrolling through Twitter while you’re in line at Starbucks, plan it out. Take ten minutes while you’re on the bus to work or before you go to bed to check social and engage with other bloggers. Put it on the calendar if you have to!
- Take notes. Keep ongoing tabs of your best thoughts on your phone or a little notepad in your bag. That way, when genius strikes (like in the shower amiright?), you can jot it down and save it for that just right, optimized time.
- Have set posting times. Just like you now “know thyself,” you hopefully know your following too, and when you’re getting the most interaction online. If your analytics are telling you that 8 pm CST is peak hour for pinning, go with the flow and post when the people want!
- If you’re having trouble remembering to post on Insta or elsewhere, try a social media challenge. Oftentimes they’re hosted by other bloggers, and they can really help to get your creative juices flowing! Social media challenges provide a daily prompt, typically for 30 days, meaning easy inspiration all month long!
Now, it’s time for some real-talk. If you’ve got an eye for this sorta thing, you’ll notice certain bloggers’ social media feeds looking preeeetty uniform – she’ll have white frames around every Insta pic, or her Facebook posts alternate between text with inspirational quotes, shared articles, and OOTD photos. This is branding, and if she’s doing it well, her follow count probably reflects it. But, there’s a fine-ish line between handling your social media platforms all organically (posting just as ideas come to you, etc.) and planning out your content in advance. First, it helps to really determine what type of blogger you are and what your brand really stands for (have you seen January’s NYNB posts?); from there, you’ll be better able to plan out your social media calendar – or post it all as you go. It might sound scary and totally overwhelming – how the HECK do you begin to figure it all out?! – but no worries. We’ve got a printable for that. (And if you like it, there’s more where it came from! Become an NYNB VIP, and you’ll have access to each and every printable from here on out. Boom.)
Social media kinda sorta runs a bit of the world now. While we’re both totally guilty of too much screen time, we can’t stress enough the importance of putting down the tech to do real-life things for yourself and for others. If it helps compartmentalize your brain, set apart “social time” for 2-3 times a day – morning, lunchtime, evening – that you dedicate to checking, updating, and socializing online. But, promise yourself that these are the *only times all day that you’re logged on, that way you’re productive elsewhere the rest of the day!
Aaaaaaaand that’s all, folks – short(ish) and sweet! If you like our printable, there’s more where that came from…just become a VIP! And if you didn’t like it – VIPs are getting mojitos and puppies shipped out soon, so you should still become one. And by mojitos and puppies, we mean other stuff that we can’t say because it’s a VIP secret!
How do you seamlessly incorporate social media into your everyday routine?
Come back tomorrow for one heckuvah beautiful operation, and until then, SMILE and TGIF.