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Can we just pause for a second and reflect on the fact that over half of 2015 is DONE?! Like, what.
ICYMI, Taylor and I have been tackling a New Year’s Resolution for all of the year thus far, and we gotta say – it’s been keeping up pretty darn well. We formed a program called New Year, New Blog (NYNB) – a blogging boot camp, if you will, with bi-weekly posts with monthly themes all meant to teach fellow bloggers (and aspiring bloggers!) the in’s and out’s of all things blog on a totally affordable scale. We figured it’s time for a bit of a re-cap and a bit of a “thank you” to everyone who has stayed with us thus far, and for those of you non-blogger readers who put up with lingo-heavy posts every other Friday. (;
(Might we suggest opening the following in new tabs? It’s time to get caught up bigtime.)
We started the year off with an ultimate checklist of sorts: How to Build a Brand. Here, we posed 7 questions for you to think about when creating and analyzing your own brand, because brand does *not* just mean what your site aesthetically looks like. Seriously, design and brand are mutually exclusive things (although they share some overlapping features). Our blogging besties chimed in for the second post on branding 101, spilling their own secrets on how they make their brand theirs.
In February, we were all about making (blog)love. One of the biggest components of blogging is meeting other bloggers, reading their work, and genuinely supporting each other! These tips were all about how to network with bloggers like you. Beyond that, there are some things to *not* do when “networking” with other bloggers. Presenting, the Do’s and Don’ts of blog networking (hint: “follow for follow” really isn’t all that helpful for your relationships, blog, or overall brand – just don’t do it!).
March brought some tips on easily incorporating social media into your everyday life, because we’re all busy bees and ain’t nobody got time to waste having to constantly think about updating everyone and their brother. No. Live life and just follow our tips. Then in the same bloodstream of social media, we talked about how to gain followers, get the most interaction, and make the best content on Facebook, Twitter, Instagram, and Pinterest in this post on how to master social media.
When it rains it pours, and rainy spring days in April meant we were trying to maximize time and work as efficiently as possible to get all the things done! We shared our best tips on achieving work life balance when it comes to blogging and working and living full time, as well as 15 blogging timesavers to help streamline your workflow and get your moving and grooving with time to spare.
They say April showers bring May flowers, but all we were bringing in May was a load of information on analytics. Google Analytics 101 was your guide to using Google Analytics like a pro, with details on what means what in the “Audience,” “Acquisition,” and “Behavior,” tabs, besides those pesky things like a bounce rate. Then we brought in one of our favorite bigshot bloggers, Helene from Helene In Between, to spill extra secrets and tips on becoming a GA master in Google Analytics 2.0.
In June, we focused on helping you up your graphics game with 7 blog photography tips, and 16 resources for images for those days when you don’t have time to whip out the DSLR but just gotta make something work.
The next month, we tackled SEO once and for all, going over the basics of SEO before diving into 6 common SEO mistakes and how to fix them (hint: #5 is being used all throughout this post right this very second!) .
And August…we brought it back to optimizing social media AND dealing with analytics with tips on how to read and analyze social media analytics on Facebook, Twitter and Pinterest and use them to your advantage.
With NYNB, you have the option (and you STILL have the option!) to become a VIP – that’s Very Important Person – and receive all sorts of special perks to help up your blogging game that much more. You get FOUR quarterly eBooks with all NYNB content from the previous three months (including VIP exclusive content, checklists, printables, interviews with big kahuna bloggers, and more), access to exclusive social media networking groups, and VIP-exclusive discount codes for consulting services, design services and ad spaces galore from some amazing girlbosses. You get all of this (+ the occasional blood and tears) for $18 – literally the price of four lattes.
Here’s the only problem.
We sold ourselves short.
Our eBook series comes out at over 120 pages of information. The amount of quality content that we’re pouring into these suckers is ridiculous, if we do say so ourselves, because we’re pulling from our collective four years of blogging, plus our own Wharton marketing backgrounds, PLUS knowledge we’ve gained from doing sessions with other fabulous bossladies. And $18 just doesn’t do it justice.
SO, here’s what’s happening:
At the close of 2015, the entire series is being taken off of our blogs.
Gone. Kaput. Arrivederci, au revoir, see ya never again.
Never again…unless you grab yourselves the set of 4 eBooks! We’ll be making all NYNB content available exclusively in eBook form for $105 – a price we think is waaaaaay more reflective of what you’re getting for your money. There’s this whole psychology of pricing thing, and long story short, you’ve just gotta believe in your product if you want others to, as well.
What’s been the most helpful theme or post thus far for you in NYNB?
And there you have it! The 411 on all things NYNB so far. Now go tackle your Friday and have the best weekend in a long time.
But first, coffee: