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In the past 24 hours, I learned what the weather was like in Atlanta, got details about a new webinar to watch, found a new lipstick and self-tanning towelettes to buy, and saw the Amalfi coast, Parisian sunset, and a Peruvian market. And that was just from people I follow personally. I shared my own daily struggle, coffee game, cat loving, kitchen jammin’, website update, and inspiring tidbit, too.
What once was a mysterious app thought to house thousands (thousands? millions?) of d*** pics and nudes is now a powerhouse marketing tool, with SO MUCH CONTENT being shared literally every second – who woulda thought?
Over 400 million snaps every day.
Snapchat now has more users than Twitter.
70% of Snapchat users are millennials.
60% of 13-34 year old smartphone users are also Snapchatters.
Y’all – Snapchat is the name of the game.
I’m a marketing gal, so I totally nerd out over news in the marketing/branding/social media sphere. ICYMI, Snapchat is no new news – but it’s growing fast. And if you’re anything like I was when I first made an account…I was very much but but but I don’t know how to use Snapchat, what is a geofilter, how do I make a dog appear on my face, #lost.
First up, some basics on how to use Snapchat, especially as a blogger and/or biz owner:
Snapchat is a social media application for smart phones that allows you to capture photos and < 10 second video clips to share with your friends directly, or to publish to your “Story.” You can choose (via settings!) who has the ability to actually view your Story – only those who you personally add back, or anyone who chooses to follow you. For bloggers and brands, especially if you’re looking to use Snapchat to grow your blog, brand, and/or business, it’s basically essential to allow anyone to view your Snaps.
Because that’s the whole point.
You can’t grow if you’re invisible – point, blank, period.
So first thing’s first (I’m the realest – ha!): Make sure your settings are set so that “Everyone” can view your story. Especially since Snapchat just updated (again), here’s the walk-through so ya don’t get lost.
(Hint: When you first create your Snapchat account, you’re automatically set to private!)
I didn’t figure this one out until I had some of you lovely humans messaging me like…Erica…I followed you but I can’t see any of your Snaps…why?!?!?!
Because I was Snapchat CLUELESS for way too long, that’s why.
I had no idea how to navigate anything, nor did I know how to add something to my story. I was SO SNAP TALENTED, Y’ALL. I had to have Nina explain to me how to add a snap to my story while ALSO sending it to her. Is this how our grandparents feel about the internet? If so, #bless.
How to use Snapchat to build your brand.
One of the biggest pieces of building a brand is creating a clear, cohesive STORY that resonates with and relates to your target audience. SO, what does this mean for you, as a blogger? Or as an aspiring entrepreneur or business owner or whatever?
It means you have to focus on creating something that keeps people coming back for more. Something that is creative but logical, interesting to your viewers, and makes sense from your own brand standpoint.
What does that mean? It means you can’t just Snapchat food all day long if you’re a fashion blogger. If you ARE going to Snap food…give it a story. Make it relevant to your viewers who follow you because they love your style.
One of the biggest things with Snapchat, for better or worse, is that it’s entirely opt-in based. Users can’t simply scroll a feed mindlessly, half-seeing what you’re posting and half thinking about tacos (just me? 😉 ). They have to actually take action themselves by tapping their thumb onto your story to watch, and then once they’re in – it’s got their full attention, since videos take up the entire vertical screen.
No pressure, y’all, but people can’t accidentally see your posts. This means you’ve gotta be ON. FLEEK. with your Snap game to get views.
The other important tidbit to note?
You can’t be passively found.
There is no random search option on Snapchat to find new users – you have to manually add folks by username or phone number.
Meaning, people have to WANT to add you, and KNOW one of those two options in order to actually start following you. Especially when you’ve got a blog or biz, this is important to note; even if you’re snapping really great content on the reg, if people simply aren’t aware of a.) your username, b.) that you have a Snapchat with really great content in the first place…they won’t be following you.
SO. When it comes to how to use Snapchat to build your brand, you’ve gotta get creative with sharing your username and giving people a reason to follow you.
Create a fun graphic that creatively shares your username – use your own colors, fonts, and other elements of your branding – along with a note on what sorts of snaps you’re putting up that might interest people. This should be optimized to be shareable across social media platforms; post it with a shortened, trackable bit.ly link of your snapcode username so that you can track how many people convert from that graphic and actually become followers!
ALSO ALSO ALSO – instead of just sharing “Hey, my username is @username, follow me,” share your actual Snapchat URL, so that anyone clicking over from their mobile device (since Snapchat = a mobile application), will have Snapchat opened up for them and they can automatically add you, no typing necessary.
Your Snapchat URL will look like this: https://snapchat.com/add/erica_lig
(Hint: If you click on that URL, you can add me on Snapchat!)
To be as easy as possible (AEAP, #MakeItHappen), I broke it down to the benefits that Snapchat brings to the social media table, alongside how you can capitalize upon that benefit to build your own blog and/or business and/or brand and/or all three. But after having finished, this post was WAY TOO LONG, so I broke the *post* down, too. So, if you’re totally interested in learning how to use Snapchat to build your brand and grow your blog, you can opt in here to get the whole shebang (it’s SEVEN PAGES LONG!) sent straight to your inbox. This way, you can print it out, have it forever, pin it to the wall…everything except reproduce it yo’self, because this stuff is copyrighted. 😉
DIG IN, FRIENDS:
***Make sure you check your spam folder after a few minutes if you’re not seeing an email in your inbox! If it does get sent to spam, mark it as not-spam. Otherwise, you’ll miss out on a LOT. Just sayin’… 😉
Are you on Snapchat? What’s your favorite way to use it?
+ leave your Snapcodes below…we’ve gotta connect!