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I’m Erica, a popular Philadelphia blogger, and I’m here to finally clear up some dirty words: “branding” and “brand strategy”.
After randomly searching for tips on “branding” and making a “brand strategy”, you know how to create cohesive color schemes, matchy-matchy social media profiles, and readable fonts. You’ve got the graphic design and visual shebang – your “branding” – down pat, but you’re still not 100% confident that you’re hitting the mark with your brand.
Or worse, you’re not 100% confident that anyone cares about your brand.
Here’s the thing: anyone can regurgitate some branding jargon, but until you understand what drives decision-making and makes people give a hoot, no one is going to give a hoot.
That’s sad, because I know you’ve got something badass to offer that you’ve spent hours and hours creating. You’ve got a product or service or offering that’s too good to pass up – but people are passing it up, and you’re frustrated and confused.
Your IT factor is MIA. You’re working harder instead of smarter. You’re only dipping your toes into “brand.”
Don’t feel bad – lots of folks only go toe-deep. That’s why brands like Google, Apple, and Coca-Cola are seemingly untouchable.
They’ve gone in all the way.
You’ve got a brand, but simply “being authentically yourself” is not a “strategy” to get you more business…it’s a no-brainer.
It’s an essential first step – but’s that all it is. It’s dipping your toes in, and I need you to go all in.
So let’s get this out in the open: the “branding” of your website is NOT your “brand.”
It’s a *piece* of your brand, but you are missing out on massive potential here.
Your IT factor is MIA because there’s a disconnect happening.
You’re not tapping into the science and psychology of brand that triggers real action in your ideal audience.
I’m not talking the science behind colors in your graphic design – I’m talking the science behind why people make decisions.
So you know who you are? Good.
Maybe they know who you are, too? Good.
Do they need you and what you bring to the table? Yes? Great.
But do they KNOW that they need you? Are they lining up to get what you’re offering?
Nope. Or you wouldn’t have made it this far down the page. 😉
Before I go on, let me introduce myself.
I’m Erica, a popular Philadelphia blogger, and I earned a Bachelor’s of Science in Economics, concentrating in Marketing and Business Management from the Wharton School of Business at UPenn. Instead of going to Wall Street (they don’t embrace pink enough), I knew my passion and purpose lay in working with entrepreneurs and business owners who need to tap into my brand know-how.
I say that, because when it comes time for you to invest in your business, you owe it to yourself to know a bit about what you’re getting with your money. Anyone can watch a few webinars and piecemeal a “strategy” together, just like anyone can WebMD for hours and “diagnose” a medical condition. But are they a then branding guru? They’re as much of a brand guru as I am a doctor.
When it comes to building and marketing your business and creating a cohesive, strategic brand,
I. know. my. stuff.
And I’m on a mission to share that with YOU, because I believe that you deserve the best. You deserve the most innovative, creative, smart, badass strategy for your equally badass business and life.
Come all in with me.