Because blogging is an invaluable, 21st-century marketing tool when used for good. Let’s say a new shoe company reaches out to me and wants me to talk about their shoes on CUR. If I lovelovelove the shoes and think my audience would, too, there is more marketing clout and influence in *me* telling you about how great this new shoe company is, than in the shoe company standing up and saying how great they think they are themselves through a magazine ad or TV commercial. When products or services are being talked about and promoted, that’s marketing. Bloggers have the trust of a specific audience, making them influential. And just as you have to take your own influence seriously as a blogger and only talk about things you wholeheartedly support and believe in, brands have to take your influence seriously, too.
