“c/o” means “courtesy of,” meaning a brand sent me a product free of charge knowing that I would likely feature it on CUR in some way. But here’s the thing with c/o and other sponsored content on CUR. I never (ever) talk about something that I don’t actually use and lovelovelove myself. My professional schpeal is branding, so as a brand strategist I can speak to the importance of authenticity and realness when building a brand. We keep it real around these rosy parts, and lying to you would be a.) rude, b. tacky c.) JUST NOT COOL. If anything, when you see a notation at the bottom of a post that something is “sponsored,” that means I’m being honest with you that it’s sponsored! Top-notch food bloggers and yelp reviewers might get paid to try new restaurants, but does that mean you trust their opinion any less? No, because they’ve seen every restaurant out there and know good food. Same goes for CUR! My mission is to bring you the best of what I love, and I’m not about to jeopardize our relationship and trust with some phony schpeal. Ain’t nobody got time for that. You deserve better!
