2025 TOP SELLERS + MOST POPULAR

Happy 2026 – can you believe it?! I, for one, cannot. Largely because I’m thiiiiiis close to having another baby…which is unexpected and unreal and a bit unbelievable, but how the Lord laughs.

Going back through 2025 data was fun, but unlike this pregnancy, a bit more expected. 😉 Namely because 2025’s top sellers + most popular products were so many of the tried and true favorites and best-of’s whose praises I’ve been singing for so long! So, I’m glad to see so many of you falling in love and finding new favorites in them, too. Without further adieu, here were the most bought, most clicked, most loved top sellers of 2025 – in general, and also broken down for Amazon specifically!

THAT’S JUST NOT TRUE – SO COOL TO SEE!!! Coming in at #1: TJNT. ICYMI…I wrote a book! It came out this past year! And it’s been absolutely incredible seeing you get your copies and dive in headfirst. Reading your reviews and hearing your stories about it literally changing your lives has continued to change mine. I’m humbled, honored, + so, so stoked. Let’s keep it up. AND IF YOU HAVEN’T…this is your sign! Grab your copy, girl! Share it with a girlfriend! And take two minutes to give it a rating/review when you’re done (since that greatly helps other women find it, too, who might really need the message but have no clue who I am!).
Maybelline SuperStay ink crayon lipstick – This has been a longtime lippy favorite, and it’s been trending in top sellers STILL since this blog post from…wait for it…2020. 2020!!! A lifetime ago!
Newborn photos dress – Still trending + top selling from Jonah’s newborn photos. Which ALSO feels like a lifetime ago. Guess we’re just talking down memory lane together at this point… 😉
Louis Vuitton-inspired tote – A great look-for-less bag in the classic checkered print.
Medicube pore pads – These are truly as good as everyone says they are. BUT, it grinds my GEARS when certain influencers create a scarcity mindset around it when it shows as “on sale” on Amazon and it’s…not truly a good sale. This happens a lot, unfortunately. Amazon basically always has it marked “on sale,” but the degree of discount varies greatly – and anyone who is truly favoriting and shopping and sharing it regularly would (and should) recognize that $18 is not its greatest deal. It will get down to about $13-14 come Prime Days, so anytime you see someone saying “RUN! It’s half off!” and it’s not that price…ask your girl E and I’ll show you my handy dandy Amazon price tracker. 😉 (But, fortunately for us all, it IS on actual sale right now…showing around $15 for me. That’s pretty dang good, so if you’re in the market and/or don’t want to wait until the next Prime Day whenever that will be…try now!).
Non-alcoholic red wine – As big red wine drinkers who are both sober 2+ years now…this is the best non-alcoholic red we’ve tried so far.
Shark VacMop – Does the job everyday! I couldn’t bring myself to spend $300+ on a vacuum mop, so I couldn’t resist this one’s price point – and it’s a daily essential for our kitchen floors. (Let’s you mop/clean and vacuum simultaneously, so for bigger floors especially, it’s a major time saver!) A few of you have messaged me saying it was your “best purchase ever” so I’d say my job is done!
Bose QuietComfort headphones – I am OBSESSSSSED with my headphones. I wear them every single day, for workouts and whenever I’m working on my laptop, and they’re incredible. Totally comfortable with fabulous noise-blocking and great sound quality. J borrowed mine for one of his workouts because I kept raving about it…he was so influenced he bought his own pair on the spot. And mind you, this was about a month or two before Christmas, so I was trying to convince him to wait so that Santa could put them on the sleigh…nope. He couldn’t even wait, he was that impressed. Needless to say, we’re both obsessed!
Step 2 Train table – I found ours at a JBF consignment sale and paid about $40, not $100+…but Jonah man LOVES it.
Abercrombie NFL half-zip sweatshirt – GO BIRDS forever.
EBY wireless bra – My favorite wireless bra!!! Our of alllllll the wireless bras I’ve tried over the years, I keep coming back to this one – and apparently, so do you. 😉 I even wore this instead of traditional nursing bras with breastfeeding Jonah for over a year. You’ll forget you’re wearing a bra but you’ll still feel supported, and it lays perfectly under ANY garment!
Nuuds white tee – I’m v passionate about good white t-shirts – this year, this one blew me away. It’s cut specifically to lay *just right* with a slightly angled side seam to drape perfectly out or also front tucked (bless). And it’s a soft vintage 100% cotton material. I’ve since bought in multiple other colors – it’s truly a perfect everyday tee!
Moonlight pajamas – A favorite pajama in my rotation since something like 2019? I tend to grab one new pair in each annual Anniversary Sale since there are so many different combinations of top and bottom lengths etc, so I’ve got something perfect for every season. But really, I’d say they’re all good year-round regardless of season, ESPECIALLY if you’re a hot sleeper. These are a go-to for my always for no night sweats, and a godsend for me postpartum. If you need a gift idea for a new mama, get her a pair of these! She’ll love you forever!
Our acrylic kitchen calendar – One of the most asked-about and complimented pieces in our home! I swear EVERY time someone new enters our kitchen, they comment on it (and usually want the link right there…from friends to speech therapists hahaha).
Amazon mesh layering top – I blogged this a hot minute ago, but it’s still trending…which feels so fun! I’ve also since added a few more to my collection, both long sleeve and sleeveless. Just a fun layering piece that adds such beautiful texture and feminine flair…very fun for getting creative, be it with an oversized tee, a vest, a blazer or something else altogether!
Divi scalp serum (Discount code: ERICALIGENZA20) – My ride or die! You’ve probably seen me share my before/afters and my postpartum hair loss journey after Jonah by now…let’s just say, it was intense. And this stuff saved the day. Granted, I shouldn’t say “saved the day”…there’s really no way to accurately track how much regrowth is thanks to a scalp serum (or any other product or pill for that matter) versus just your body’s natural hormonal re-regulation. BUT, I will say again, the hair gal who has touched my head since the 10th grade commented on one of my more recent visits saying “Wow, your hair feels the thickest it’s ever felt!”, so I feel like that’s saying something! I continued to use it 2-3x weekly after my postpartum hair loss journey and love it for my overall scalp and hair health. But I also just repurchased a big bottle in preparation for this next go postpartum…so fingers crossed for less loss, but if it happens it happens and I WILL BE READY DANG IT!
Elf halo glow filter – A MUST in my everyday makeup bag! A gorgeous staple and drugstore dupe to Charlotte Tilbury’s Hollywood Face Filter. On my “no makeup” days it just leaves me feeling a bit filtered – dewier and glowier and more even and put together, which I lovelovelove. It’s got great ingredients, is clean, and is what I’m usually wearing when I’m complimented on my skin (I’ll take it!). I love just doing a layer over my regular skincare + SPF, then adding this incredible illuminating stuff (discount code: ERICA20) on my undereyes…truly a perfect combo!
Shark FlexStyle – A gamechanging hair tool! Do NOT spend the big bucks on the Dyson AirWrap when this thing is the exact same for half the price. I mean, don’t be a silly goose! I’ve used it weekly since J gifted it to me Christmas 2023. Takes me from damp hair to full blowout in ten minutes. And comes with both the curler attachments (what I use most) and also the straightening/regular blowout brush!

OK now for bestsellers specifically from Amazon…

(some repeat offenders from above, of course, but figured organizing this way might be beneficial to our brains – ha!)

TJNT! – Again, numero uno goes to THAT’S JUST NOT TRUE. Amen, praise be, bless up, grab your copy.
Medicube pore pads – Aaaand on sale now! Bless up and add to cart!
Non-alcoholic red wine – Again, the best non-alcoholic red we’ve tried so far.
Tart dried cherries – If you’ve got a sweet tooth but want to curb sugar, these are a MUST try, truly. Our whole family is obsessed. They have NO added sugar and are 100% natural, with so many added health benefits…my warning would be they’re a bit addicting. So deliciously chewy, my kids love, better than any other I’ve tried. A #1 bestseller for good reason. Amazon tells me I’ve purchaesd 14 times and J has purchased from his own Prime account, too, so between the two of us I’d say we’re looking at 20+ repurchases and counting?
Clean Skin Club towels – The stats on these are staggering (but not surprising)…over 100,000 purchased last month with over 41,000 5-star reviews!!! You know I don’t like using any “you MUST buy this” kindof language, but y’all, if you’re still using a regular hand towel to also dry your face…you must buy these. The amount of gross bacteria going right onto your face is NOT GOOD and it’s probably hurting your skin barrier, causing breakouts, adding redness…so many unnecessary things that we simply do not have time for as women. Amen? Amen. Convert to these and you’ll never go back.
Mesh layering top – Again from above – especially fun for spring layering ahead!
CRB illuminating eye cream – This is a daily must for me that has all but replaced undereye concealer. It’s a gorgeous illuminating undereye cream with added skincare (a must for me), so besides giving you a very obvious brightening glow, it also works to hydrate, depuff, work on fine lines, etc. I see SUCH a noticeable difference on myself and it just gives me that feeling of put-togetherness that I crave even on “just skincare” days, while also getting the #werk done…and a little bit goes a looooong way. Like, barely any. I have never fully compressed the pump, that’s how little you need to get enough. I’m STILL on my ORIGINAL bottle!!!!! So you get so much bang for your buck.
CRZ Yoga butter leggings – My favorite workout wear! These are even BETTER than Lululemon Aligns because they don’t pill. Buttery soft, compression in all the right places while still being comfortable (I was still wearing like 20-something weeks pregnant…ha!), and just a really fabulous legging for both athletic and athleisure activities.
Rainbow loom – This was probably Olivia’s favorite/most-used birthday gift (she’s 7!). For a similarly aged little girl who loves crafting, bracelet-making, focusing on little things like this…it’s been SO well spent.
BopIt – Any fellow millennials remember this from our hey days growing up?! I freaking LOVED our BopIt! Super fun + nostalgic to play with Liv now, too. (And we love a good old-fashioned, screen-free, coordination-encouraging toy!)
Nex playground – Our Nex is so well loved! J did a ton of research when this first came out (because I believe they’re fairly new!) and we were really intrigued; it’s a controller-free, ad-free game system that’s designed around full-family fun. You just use your body, so it feels like the old-school Wii games just minus accidentally throwing the controller at the TV. 😉
Toddler leash – OK OK I hate even calling it a “leash” because it’s not…it’s like a harness? A backpack that they wear that can connect to you. That’s it. Totally safe and fun (and honestly not even noticeable) for them, and peace of mind for you – especially if you have a runner like I do! For public places like zoos or amusements parks or Disney, it’s a non-negotiable in my book! Gives them the freedom to roam safely.
Free People onesie dupe – IDK if the Hot Shot is still considered “cool” or not, but it will always be cool in my book…namely because it’s comfortable AF. And this Amazon option is a ridiculously affordable alternative if you want the look for less (although I will say, full Hot Shot Onesie dupe thoughts in this blog post side-by-side breakdown!)
Wireless bra – As seen in my Best Wireless Bras blog post!