20 Sephora Must-Haves Under $25 (HUGE Sephora Sale!)

If there’s one word that every woman on the planet loveloveloves to hear, it’s SALE. 😉 A huuuuuuge sale has been happening for a few days already at Sephora for their highest point-carrying peeps (Rouge members = those who spend $1,000+ every year at Sephora). They got early access to everything + get 20% off their online order with code YESROUGE. Now, more of us are in the cool kids’ club; VIB members (those who spend $350/year at Sephora) get 15% off with code YESVIB. And anyone who’s a Beauty Insider (totally free to become one, and no minimum order spend requirements!), get 10% off with code YESINSIDER. Today through September 3rd!

This is a *clutch* time to stock up on any old favorites and/or add new goodies to cart to try, since it’s not like Sephora has sales all that often – it’s a bit of a unicorn time in beauty land, folks!

BUT, I know that walking into Sephora can feel a bit like walking into the TV section of Walmart on Black Friday – it’s just overwhelming AF. And if you’re not already on a mission, you end up missing out because you’re more likely to just leave altogether than drop the big bucks on every products and its mother that you don’t realize you need. Or, like, do you really need a $325 moisturizer?

Ain’t nobody got time. SO, I rounded up 20 of my own personal must-have products from Sephora that are all UNDER $25. That way, whether you’re on the hunt for an old favorite, wanna TREAT YO’SELF to something new, or have a girlfriend’s something-or-other coming up that needs a good gift, I’ve gotchu covered. 🙂 Just make sure you use the right code at checkout to get the discount off of your entire cart order!

My Must-Have Sephora Products Under $25 - SEPHORA SALE TIME


1.) Urban Decay Vice Lipstick $18

One of my favorite lipsticks out there, folks. And with over 90 shades to choose from, you’re bound to find SOMETHING for any gal, any season. My personal favorite for everyday wear is Backtalk, but I have 14 in my collection so far and just whipped out Afterdark for fall! Fun fact: Urban Decay has a proprietary Pigment Infusion System™ that makes up the unicorn combo of super-creamy texture + rich color payoff, and there are 20+ shades that are Sephora-exclusives! The formula is SO DANG CREAMY – it’s a butter blend with aloe vera, jojoba, avocado, babassu oils, + vitamins C and E for antioxidants.

2.) Moroccanoil Treatment Light$15

Moroccanoil has been a longheld favorite haircare brand of mine! They just make SUCH high quality products, it’s impossible to not feel luxurious when 1+ teal-bottled product is in your routine. Their cult-classic Treatment is a total winner, and the Light formulation of it is great for anyone concerned with an “oily” feel (although I have an oilier scalp and still get away with using the original formula – just use a drop and avoid your roots!). Reaaaaaally helps with the overall manageability of your hair, decreasing frizz + flyaways. The mini size is a staple in my toiletry bag for travel!

3.) Kopari Coconut Lip Glossy$12

I picked up a little Kopari set on a whim after seeing one of my favorite bloggers rave about it, and I gotta say, I’m pretty impressed with this lippy! While it’s a thicker, hydrating gloss, it’s not sticky in the SLIGHTEST. Kopari’s coconut oil has the highest fatty acid concentration of any oil on the planet, apparently – it’s one of the only oils that has lauric acid, which is antibacterial + antimicrobial to help fight inflammation/redness. Pretty cool amiright?! And if reviews are your thing, it’s got 20,000 “loves” on Sephora.com, soooo…#lovelovelove.

4.) Ouai mini Dry Shampoo Foam$12

FRIENDS. LET ME CHANGE YOUR LIFE. I introduced my girlfriends to this stuff (and y’all in this post – you’re my GFs, too!), and they’re all now thoroughly #addicted. Ouai has mastered the dry shampoo game with this gamechanger of a product. It’s completely unlike any other dry shampoo I’ve tried – and if you know you know, I’m a dry shampoo SLUT. I try ’em all, I use ’em all, I rely on dry shampoo slightly more than oxygen.

This stuff is a UNICORN. It comes out feeling a bit like a mousse, and you just pat it from your palms to any area that needs some cleansing + refreshing. It’s designed to remove oil AND product building from dry hair. It’s waterless. And it not only visibly works, but it also ADDS VOLUME. My shorter-hair besties were shocked at how much more volume they had simply from flipping their head upside down and applying this stuff.

5.) Fresh Lip Treatment with SPF 15 $24

A great hydrating lip treatment to have on the go! They’re actually formulated with sugar, which is a natural humectant to help prevent moisture loss, meadowfoam, + black currant seed oils to keep things REAL hydrated. Also has grapeseed oil + vitamins C and E, and no petroleum or mineral oil!

6.) The Original BeautyBlender$20

Are there other comparable beauty sponges out there that aren’t $20? Maybe. And I’m NOT one to wanna drop $20 on a piece of foam. But the original tried n’ true does work, so I’d be remiss to not include it here!

7.) Urban Decay Glide-On 24/7 Pencil$21

A fabulously creamy eye pencil that literally glides right on. I think this is now my mama’s favorite since I’ve tuned her onto ’em! SUPER soft + gentle on your eye, and so many color options.

8.) Stila Glitter & Glow Eyeshadow Set$25

My girlfriends made me do it! On our last Sephora stop, they made me get 3. Turns out…lovelovelove all 3. Besties know best amiright?! I was doubtful because I don’t usually find glitter-based eye products that a.) don’t feel like a Lisa Frank folder, or b.) don’t have ridiculous fallout that leaves ya lookin’ like a Kesha concert by the end of the day. But they swore to me that this stuff actually stays put in place sans fallout, so I took the leap…and they’re right. No fallout! No creasing! It’s a glittery miracle.

9.) Make Up For Ever Step 1 Skin Equalizer Primer$17

Make Up For Ever makes a whole SLUE of great primers for various skin needs (more mattifying for oilier skin versus more hydrating for drier skin, etc!). This is one of my own favorites since I’m on the oilier side! A little bit goes a long way.

10.) It Cosmetics Bye Bye Undereye Illumination Full Coverage Anti-Aging Waterproof Concealer $24

I feel like an OG It Cosmetics girl since I’ve loveloveloved ’em from the START. But one thing that gets me every time is how dang LONG their product names are – I mean, what a mouthful?!?! Ha! But I’ll let ’em have their mouthful, because their undereye concealers are the best in the game, in my opinion. If you’ve got bags, dark circles, lines – anything – it will be covered completely by this stuff. And you will look like you are 10 years younger with a full 8 hours of sleep. Really really.

11.) Living Proof Perfect Hair Day Dry Shampoo – $24

Another dry shampoo winner! When it comes to dry shampoos in cans, this one takes the cake. It’s actually got a patented healthy hair molecule + cleaning technology behind it that absorbs + removes oil, sweat, and odor. It leaves basically NO residue behind. No powdery buildup. AND it smells absolutely amazeballs. I mean, they say don’t choose your hair products based on the smell, but… 😉 It’s also silicone-free, so it’s safe for chemical/color-treated hair. #Bless.

12.) Smashbox Always On Matte Liquid Lipstick$24

One of my if not my all-time favorite red liquid lip of all time. I have the shade Bawse, and it’s the PERFECT red with bluer undertones, so it makes your teeth look whiter while wearing! Absolutely lasts all day without being drying or a total pain in the booty to apply.

13.) NARS blush/bronzer travel duo in Orgasm and Laguna Beach $24

Hands down, my fave little travel duo for blush/bronzer! Both shades are just so universally gorgeous. I can count on ’em 100%. Definitely a perfect giftable for her since it feels luxe (hollah @ NARS) and works on so many skin types!

14.) Moroccanoil Hydrating Shampoo + Hydrating Conditioner$24 each

If/when your hair needs a boost of hydration, treat yo’self to this duo. Moroccanoil products have a signature scent, too, so your hair smells BOMBDOTCOM after washing with this. I throw my hair up after washing, so when I take it out in the morning, it just unleashes. I’ve already walked past folks and they said “Did you wash your hair with Moroccanoil???” Ha!

15.) Urban Decay Heavy Metal Glitter Eyeliner$20

My girlfriend Amanda turned me onto this stuff, after seeing her wear it UNDER her eye for the absolute *coolest* effect basically ever. I can’t wait to try it more and show y’all, because it’s a definite showstopping look that’s surprisingly simple + easy to pull off (I swear!). Again, no glitter fallout. Bless bless bless.

16.) Drybar Detox Dry Conditioner$23

I’m a huge sucker for dry conditioners. Anything to give an extra boost of moisture on my ends only, without leaving the rest of my head feeling greasy! On days 2 + 3 post-wash, I’m dry conditioning the body and ends of my hair to keep frizz at bay and my locks as healthy as they can possibly be.

17.) Philosophy Purity Made Simple Cleanser$24

This is a cult-classic cleanser, I think. It’s not my all-time favorite (that’s where Tula comes in), but it’s definitely good, worthwhile, and something to add to your collection to try! It’s formulated to tone + lightly hydrate all in one, and is made for all skin types.

18.) Too Faced Melted Liquified Longwear Lipstick $21

This Too Faced gem has been a favorite of mine for YEARS, ever since I first tried it! It actually jaded me when it comes to liquid lipsticks, because this is SO CREAMY when it comes to the liquid lippy category and not drying in the slightest, and many others are…not that. I have a handful in my collection – they’re great since they’re easy to apply, a very soft + wearable formula, AND have insane color payoff that lasts ALL. DAY. LONG. How pretty is Melted Velvet for fall?!? #Need

19.) Nest Pumpkin Chai Scented Candle$16

I don’t have this, but I need it. I mean…’tis the season. 😉

20.) Anastasia Beverly Hills Brow Wiz – $21

This is the one other product on the list that I don’t currently own, but I’ve heard nothing but RAVE REVIEWS, and my pro makeup artist bestie swears by it. So obvi, it’s a winner. 😉

If you haven’t already been opening in new tabs, here are all 20 products again to #AddToCart:

What are your Sephora must-haves that are also affordable? Are you shopping the Sephora sale?

Also, what kinda things do ya wanna see when it comes to fall beauty??? I’ve got a few fun plans in the works already, but would lovelovelove to make sure I’m hitting what YOU wanna see. SO pleasepleaseplease feel free to comment/DM/email me per usual and let me know!

Peace, blessings, + lipstick. Cheers to that.

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